So, do you know what I’ve been thinking?
Unless you’re a mind reader, probably not. Chances are that very few of your readers are psychic either.
When you write a blog post, you want to get to the point as soon as possible. Readers cannot read your mind, and will not spend the time trying to decode your writing. If you don’t make your point, they will move on.
Here’s how to avoid writing telepathic posts.
- Start off with your key point. Tell readers exactly what to expect. Either they will come away with new information, or a new ability to act on your information.
- Write clearly. Cut out anything that does not contribute to the point you are making. Just because it’s pretty prose does not mean it belongs in this particular article.
- Don’t stumble over yourself. When you start to repeat the same information, you are writing in circles, which will confuse readers.
- Outline your points, step by step. Even if it is not a list post, make sure that each paragraph has only one main point. When you start to cram too much information in, it becomes muddled.
- Wrap it up. When you start to drift, cut the post short. Review your main point again. Give a call to action, if needed. Remind the readers of what they just read.
Unless your target audience is mediums and psychics, you should keep these points in mind. Honestly, I doubt they would even go to the trouble of decifering your article. Because if they don’t know what your point is, why would they waste their time?
